Instant lead qualification
Every website enquiry answered in seconds, qualified in conversation and delivered to your CRM as a scored, summarised lead, with the hot ones sent straight to a salesperson.
Leads go cold while they wait for a reply.
Speed decides who wins, and most companies are slow
In an audit of 2,241 US companies, firms that contacted a lead within an hour were nearly 7 times as likely to qualify it as those that waited longer. Only 37% responded within an hour, and the average response took 42 hours.
Harvard Business Review, 2011Reps waste time on bad fits
Hours go into first calls with people who have no budget, the wrong need or no timeline.
Details get lost
Website chats and forms rarely reach the CRM with the budget, need and timeline filled in.
What the agent does
- 01
Answers first, sells second
The agent answers product, pricing and availability questions from your own sales material, so visitors get value before being asked anything.
- 02
Qualifies naturally
It asks your qualifying questions (need, budget, timeline, decision-maker) in conversation, not as a form.
- 03
Scores and summarises
Every conversation ends with a structured lead record: contact details, answers, a score and a two-line summary for the rep.
- 04
Delivers it instantly
After each conversation a workflow sends the lead to your CRM, without slowing the reply.
- 05
Books the meeting
With a calendar tool, the agent offers the rep’s open slots and books the call on the spot.
Checked before anyone sees an answer
The guardrail
No discounts, no guaranteed results, and no discussing competitors in ways you have not approved. Output guardrails catch those replies and answer with your approved wording instead.
Where a person steps in
A branch sends hot leads straight to a salesperson by email or chat, with the score and summary attached. The others go into nurture.
What is recorded
Every conversation and every lead is logged, with the cost of each.
The steps, in order
The agent can be qualifying leads on your site the same day; the CRM connection is one small workflow.
| Step | What you do in Studio | Typical time |
|---|---|---|
| 1Add sales material | Create a knowledge base with product sheets, pricing and FAQs. | 30–60 min |
| 2Create the agent | Set its goal, qualifying questions and tone; attach the knowledge; define the lead output fields. | 20 min |
| 3Add guardrails | Add “no discounts” and “no guarantees” rules with approved wording. | 10 min |
| 4Test it | Role-play 10 visitors in the Playground: a hot lead, a tyre-kicker, a competitor. | 30 min |
| 5Go live | Embed it on your site with two lines of code. | 10 min |
| 6Connect your CRM | Build the workflow: after each turn, Branch on score, Code to send to the CRM and alert a rep, with the CRM key stored in Secrets. | 1–2 hours for a developer |
| 7Later | Add a calendar booking tool and nurture emails for warm leads. | As you grow |
A worked example
A B2B services firm with 500 inbound enquiries a month and a $2,000 average first deal. The inputs are assumptions about a typical business; replace them with your own numbers.
| Line | Assumption | Per year |
|---|---|---|
| Rep time freed | 10 minutes of first-contact qualifying per enquiry × 500 a month, which is 83 hours a month at $46.89 an hour, the US private-industry average cost per hour worked (Bureau of Labor Statistics) | ≈ $46,900 |
| More leads won | Instant replies lift enquiry-to-customer conversion from 2.0% to 2.5%, which is 2.5 more deals a month at $2,000. The lift is an assumption | ≈ $60,000 new revenue |
| Cleaner CRM | Every lead arrives with need, budget, timeline and a summary | Not counted |
| Total value | Over $100,000, of which about $60,000 is new revenue rather than cost saved | |
| Krazimo Studio cost | ≈ $1,500–$2,000 a year: the Starter plan at $99 a month (about 3,000 runs a month at 6 turns per chat) plus model usage | |
About 83 hours a month of first-contact qualifying, and every enquiry gets a reply in seconds, at 2am or on a Sunday.
See it working
on your own information.
Tell us about your business and we will walk through this use case with you in Studio.